Cold plunging was considered a trend that had gained popularity. Trends and fads can often overlap and are subjective in nature.
Trends tend to have a longer lifespan, driven by sustained interest and adoption by a significant number of people over time. Fads, on the other hand, typically experience a sudden surge in popularity followed by a quick decline.
In my opinion, it's a lifestyle trend that will stay around for a while as people begin to understand the benefits of reducing inflammation without drugs. Once you train your mind it becomes addicting and your lifestyle adapts to doing it on a daily basis.
Cold plunging, which involves immersing oneself in cold water for various health and wellness benefits, gained attention due to its association with practices like cold therapy, contrast showers, and cold water swimming. Its purported benefits include improved circulation, reduced muscle soreness, enhanced mental clarity, and increased resilience to stress. Cold plunging has been promoted by certain athletes, wellness influencers, and proponents of alternative health practices.
Whether cold plunging remains a trend or transforms into a fad will depend on several factors, including sustained interest and adoption, scientific research supporting its benefits, and ongoing promotion by influencers and wellness communities.
Here is some data from Google search trends that is interesting:
It looks like people are starting to understand the power of the plunge 🥶
It looks like people are starting to understand the power of the plunge 🥶 pic.twitter.com/RFGd9SWU7y
— PLUNGE (@thecoldplunge) May 18, 2023
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